Many owners and managers of small and medium-sized business have heard that print is dead and don’t even consider using it as part of their marketing mix.
Mark Twain once wrote that the reports of his death were greatly exaggerated and the same is true of print and other technologies. Remember all the panic and confusion in the music industry after digital downloads became the most popular way of getting new music?
The last rites were read for vinyl records after almost everyone agreed they had passed their sell-by-date. But a funny thing happened on the way to the funeral because vinyl refused to be buried.